Saturday, April 11, 2015

Where will the Vessel go? Vessel.com rivals YouTube | What is Vessel?

On January 21, 2015 the Vessel was launched.

I learned about Vessel on YouTube, already a lot of YouTubers are collaborating with Vessel to put their content on Vessel ahead of the schedule on YouTube, which means you can watch your favorite YouTubers' latest video one to three days ahead of other people before it comes out on YouTube if you are a member of Vessel. This new video streaming website will charge viewers $2.99 a month for their early access feature. But don't walk away yet, first year is free, go have a try!

Vessel is determined to rival with YouTube, but to my view it's really difficult. For the content creators Vessel offers much more favorable revenue conditions compare to YouTube, which is a big incentive for more creators to join.
"On Vessel, your superfans get exclusive, early access in a premium environment. During the early access period, you get 60% of subscription dollars and 70% of advertising dollars.
We estimate that videos will earn approximately $50 per 1,000 views while in early access. This is up to 20x more per view than creators earn from free web distribution."
However apparently the only benefit for the viewers is that they can access the videos earlier, which to some/most people doesn't matter that much. Also, imagine if Vessel grew big enough one day, it has to have its own original shows coming up, by then the "early access" advantage seems to be offset by itself.
 
The early access feature is probably just a early stage strategy to compete with YouTube, it must offer more than just early access to really succeed. After all, YouTube is free to watch all the time.

Personal experience is, the website design is pretty nice and simple, and so far I haven't seen any advertisement on it although there's supposed to be.
Actually another thought came to my mind all in sudden this morning, I wonder if Vessel is blocked in China yet?? As many people already know that most western social network and media websites are totally blocked in China by the so called "internet great wall", therefore people in China don't have the privilege to see what's happening on the world(outside China), and the rest of the world also don't have a good chance to see what's happening in China. If Vessel is available in China, hey, I'm sure I'm in!  That could be a competing point for Vessel to beat YouTube, who can open the door of China first?As Chinese, I'm very excited about it.

Since my Youtube partnership is suspended, there's no reason that I don't try out Vessel, actually while writing this blog, I've already submitted my application to become a Vessel creator. Let's see what will happen!

Just want to add another 2 points, first, I can already image once the Vessel started charging subscription fee (when the free trial finally expired), some people will definitely rip off videos from Vessel and post on youtube in advance! Second, are fans supposed to talk about the content put online in advance publicly or not? Considering it may be spoiling other people's viewing experience.

www.vessel.com


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